Integrity Toys (IT)

Founded in 1995 by Percy Newsum, Integrity Toys is a family business in Chesapeake City, Maryland. Given the absolute lack of diversity in the doll industry at the time, Percy's dream was to build a company that showed balance, showing respect and gratitude for all cultures. His innovations have not only helped children develop self-love, but also fostered respect and understanding for all groups of ethnic and socio-economic backgrounds. In 2000, through an exceptional collaboration with Integrity Toys' first creative director and designer, "Jason Wu" (along with Integrity Toys' design team) launched his first collection of Fashion Royalty dolls. This sensational innovation reflects the various high fashion trends in clothing and accessories that have completely redefined the industry and brought it to a new level. This already established concept has gained worldwide popularity and demand, and collectors look forward to pre-ordering new issues every year since its launch. Since that time, Integrity Toys has expanded its collection to include several other successful brands. They are the most loved and sought after collectibles on the market today.

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