This year, Mattel is celebrating the Festival of Lights with Diwali 2024 Barbie doll dressed in a stunning ensemble designed by renowned Indian couturier Anita Dongre. Known for her global fashion empire and her commitment to empowering rural artisans, Dongre has infused her exquisite craftsmanship and cultural heritage into this doll, making it a true work of art.
The doll will be on sale on October 7, 2024, primarily on Amazon India, and later in other online stores and marketplaces around the world.
Barbie Diwali doll presents the Moonlight Bloom set in a traditional Indian design. The outfit includes a choli top paired with a floral print koti vest and a lehenga skirt lush with intricate floral motifs. These motifs are inspired by dahlia, jasmine and Indian lotus flowers, which symbolize strength and beauty in Indian culture. This vibrant mix of colors not only reflects the festive spirit of Diwali, but also represents the deeper meaning of the victory of light over darkness, the central theme of the holiday.
Anita Dongre, a designer deeply rooted in her cultural traditions, interweaves the time-honored crafts of India with modern silhouettes in Barbie clothes. Each piece of clothing is an epitome of love, carefully crafted to reflect the rich heritage of Indian art while incorporating contemporary Dongre designs.
What makes this collaboration even more special is Dongre's mission behind her creations. Having built a global fashion empire, she has been a strong advocate for the empowerment of rural women artisans and the preservation of India's traditional crafts. In partnership with Barbie, Dongre extends these ideals to a global audience, making the Barbie Diwali 2024 doll not just a celebration of the festival, but a symbol of cultural pride and empowerment.
To complete the festive look, Barbie shines with her intricate gold bracelets and earrings that sparkle under the lights, capturing the essence of Diwali. Her outfit, with its radiant colors and sparkling accessories, truly exudes the joy, grace and serenity that the Festival of Lights brings.
Diwali, known as the Festival of Lights, is a major Hindu holiday that celebrates the victory of light over darkness, good over evil, and knowledge over ignorance. It usually spans five days, with each day having its own significance. The central celebration involves lighting oil lamps (diyas), making colorful rangolis, praying to Goddess Lakshmi for wealth and prosperity, and exchanging sweets with family and friends. Diwali has its origins in various religious stories such as Lord Rama's return to Ayodhya and Lord Krishna's defeat of Narakasura. It is a time for joy, new beginnings, and community.
Barbie Diwali 2024 doll is a reflection of the unity, beauty and strength of cultural traditions. Whether it's the exquisite fabrics, delicate floral motifs or sparkling accessories, this doll offers a unique way to celebrate Diwali, showcasing the craftsmanship of one of India's most respected designers.
With the rich craftsmanship of Anita Dongre, this Barbie doll is sure to bring joy, grace and peace to every Diwali celebration, lighting up homes and hearts.
11 67 28 September 2024
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