Mattel Creations combines the virtual and physical worlds with the release of "Barbie x noonoouri Dolls 2-Pack" an exclusive collaboration that brings together two iconic figures of today: "Barbie" - the universally loved fashion doll and "noonoouri" - a virtual influencer who is successfully taking the world by storm fashion. This partnership represents the evolution of our present as both characters enter each other's realms for the first time.
Friends in Both Worlds: Barbie Meets noonoouri
In this unprecedented collaboration, the noonoouri, a CGI creation of German designer Joerg Zuber, takes the physical form of a collectible doll, and Barbie moves into the virtual world of the noonoouri. The result is a dynamic and beautifully crafted collectible set of two dolls that embodies their friendship and mutual admiration. Each doll has been carefully thought out and brought to life down to the smallest detail, so that owning this collectible set will not only bring aesthetic pleasure to the owners, but also a sense of the uniqueness and changeability of today and our world.
Known for her ethereal, digitally created appearance, noonoouri now comes to life in physical form, embodying the very essence of fashion and art. At the same time, Barbie explores a futuristic aesthetic, transforming into a virtual avatar with a view of the future of fashion. Both dolls offer a glimpse into a world where digital and physical boundaries are blurring, allowing fans to connect with their favorite icons in a whole new way.
The dream of a lifetime has come true
For Joerg Zuber, creator of noonoouri, this collaboration is particularly important. Zuber, who loved Barbie since childhood, turned his dream into reality. The pairing of noonoouri and Barbie marks a symbolic moment as Zuber's virtual muse moves into the physical world, embodying the ideals of beauty, fashion and friendship that both characters represent.
Noonoouri has already caused a "boom" in the fashion industry, collaborating with brands such as Dior, Valentino and Versace. As one of the most prominent virtual influencers, she has constantly pushed the boundaries of what is possible in the digital space. However, this collaboration with Barbie marks her "first foray into the physical world," where fans can now hold a piece of her digital universe in their hands.
Barbie, on the other hand, continues to evolve with the times. Ever the trendsetter, she has now embraced the "futuristic digital look" of CGI avatars, adapting her classic style to reflect the cutting-edge world in which the noonoouri live. Together, they symbolize the future of fashion, where digital influence meets the real modern world.
From custom face sculpts to fashion-forward ensembles, Barbie x noonoouri dolls are crafted with attention to detail. The noonoouri doll is dressed in an elegant dress with pleated tiered ruffles over a mini dress, reflecting the elegance and charm of her virtual persona. True to the noonoouri style, the look is both trendy and futuristic, making her debut in the real world unforgettable.
Barbie brings her signature boldness to the collaboration wearing a stunning pink foil vinyl bodysuit paired with a silver metallic corset. Her look is edgy and modern, inspired by visionary noonoouri fashion.
Each doll comes with up-to-date accessories that fit them perfectly, emphasizing their status as style icons.
Designed with a soft-touch, matte exterior, the packaging for the Barbie x noonoouri Dolls 2-Pack invites collectors to explore the dolls' history. Once the sleeve is removed, fans and collectors will be able to see the stunning depiction of Barbie and the noonoouri in their respective universes reaching out to communicate with each other.
Inside, the packaging features mirrored material, holo-foil accents and embossed inserts, enhancing the unboxing experience and emphasizing the transformative nature of this collaboration. The design reflects the dolls' journeys through their respective worlds, offering a visual metaphor for the merging of virtual and physical realities.
noonoouri
Noonoouri is a virtual influencer and digital character created by Joerg Zuber, a German creative director. She made her debut in 2018 and has since made a name for herself in the fashion and luxury industry. Noonoouri is portrayed as a stylish, young, cartoon-like figure with big eyes and iconic looks, often seen in collaborations with major fashion brands such as Dior, Valentino and Versace.
Unlike traditional influencers, noonoouri is completely digital, meaning it exists only as a virtual entity with no counterpart in the real world. Her persona is designed to reflect high fashion aesthetics and a luxurious lifestyle, often sharing content related to fashion shows, brand campaigns and social causes. It stands out as part of a growing trend of CGI (computer-generated imagery) influence, which is becoming increasingly popular as brands explore new ways to engage with younger, digitally savvy audiences.
Despite being a fictional character, noonoouri has amassed a significant following on social media such as Instagram, where she interacts with her followers, attends virtual events and collaborates with leading fashion houses.
More than just a collectible, the Barbie x noonoouri Dolls 2-Pack is a celebration of friendship, fashion, and the rapid advancement of future technology. Bridging the gap between the virtual and physical worlds, this collaboration offers a new way to interact with two of popular culture's most influential icons.
Dolls in catalog
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