Labels and Labeling Interpretation of Barbie Dolls

Barbie® Signature Member Exclusive
Barbie® dolls sold by Mattel through the Barbie.com online store and available only to Barbie® Signature platinum and gold members.
The Black Label™ Collection
The Black Label™ Collection includes some of the most sensational Barbie® Signature dolls created for adult collectors. Black Label™ dolls have no quota limit.

Collector Edition
More than 35,000 Barbie® dolls are produced for collection and display. Most dolls come in a display box that includes a doll stand and certificate of authenticity.
Direct Exclusive (Direct Exclusive)
Barbie® dolls are sold by Mattel only through the Barbie.com online store. (This exclusionary policy applies to the United States only. Dolls may be sold to retail customers outside of the United States.)
Gold Label™ Collection
Gold Label™ Collection dolls are limited editions of 20,000 or less worldwide for each doll.
Hard to Find
The hard-to-find items are currently only available in the US, online at Barbie.com and at select retailers.
Limited edition (Limited edition)
Barbie® dolls are limited to 35,000 or less. They tend to have special fabrics and details that set them apart from other dolls and are meant to be collected and displayed. Most dolls come in a display box that includes a doll stand and certificate of authenticity.
Online Exclusive (Online Exclusive)
Barbie® dolls are sold by Mattel only through the Barbie.com online store.
The Pink Label™ Collection
Pink Label™ Collection dolls include some of the most beloved Barbie® Signature gift dolls, serve as an invitation to collect and are available wherever Barbie® dolls are sold. Pink Label™ dolls have no quota limit.
Platinum Label™ Collection
Platinum Label™ dolls are limited editions of up to 5,000 worldwide, available online at Barbie.com and in select retail stores.
Silver Label™ Collection
Silver Label™ Collection dolls are editions of 25,000 or less worldwide for each doll.
Timeless Treasures (Timeless Treasures)
Collectible dolls of celebrities (Elizabeth Taylor, Elvis, etc.) and/or characters (Lucille Ball as Lucy Ricardo).
Inspiring Woman (Inspiring women)
The series pays tribute to the incredible heroines of its time: brave women who took risks, changed the rules and paved the way for their dreams!