"Natural" chic: The Roots' 50th anniversary Barbie doll

Barbie from Mattel is not used to celebrating milestones and moments of history. This time, Barbie pays tribute to a brand that has left an indelible mark on the world of fashion and outdoor activities. In an exciting new release, Mattel is proud to introduce the Roots 50th Anniversary Barbie Doll as part of the Barbie Signature Collection.
Roots is an iconic Canadian brand founded in 1973 and known for its comfortable and stylish outdoor clothing. Inspired by the wildlife of Algonquin Provincial Park, Roots invites you to feel 'at home with nature™'. Add the new Mattel doll to your collection and experience the synergy of two brands combining fashion, comfort and love of the outdoors.

Roots, a Canadian brand, was founded in Toronto in 1973 by two entrepreneurs, Michael Badman and Don Green. Their brand was inspired by the wildlife of Algonquin Provincial Park, a vast natural harbor located in the heart of Ontario, Canada. Roots quickly became synonymous with a unique combination of rugged street style and unparalleled comfort. The founders sought to create clothing that would allow people to blend in with nature while remaining stylish and comfortable.

Over the past five decades, Roots has won the hearts of adventure seekers, fashion enthusiasts and nature lovers alike. Their iconic styles, including the Roots Tuff boots, the Cabin collection and the classic beaver logo hoodie, have become the brand's hallmark. Whether you're on a wilderness trip or enjoying a cozy night by the fireplace, Roots makes it easy to feel at home in nature.

In honor of the 50th anniversary of Roots and Barbie, they have teamed up to create a beautifully detailed collectible doll. The Roots 50th Anniversary Barbie doll effortlessly captures the essence of Roots, combining the best of outdoor aesthetics with urban chic.

Her outfits feature earthy tones, warm and cozy textures and iconic Roots patterns. She's ready for any adventure, whether it's a wilderness getaway or a day in the city. The attention to detail is impeccable: even the smallest elements are meticulously crafted to perfection.

The doll is created on the basis of a sculpture of Nichel's face, which adds a unique touch to her appearance. With her beautiful features and expressive eyes, Nichelle brings a sense of authenticity to this special version of Barbie. Her face sculpture reflects the essence of a self-confident woman who loves nature, who feels equally comfortable in both rural and urban environments.

This Barbie and Roots collaboration is more than just a collectible; it's a celebration of two iconic brands. It's a tribute to the timeless appeal of Roots, which continues to inspire people to connect with nature, combining style and comfort. Celebrating 50 years of Roots, Barbie also emphasizes the importance of women's empowerment, as this doll embodies the spirit of enterprising, self-confident women who are not afraid to pursue their dreams.

Roots' journey from a small Toronto leather goods store to a global icon is a testament to its founders' vision, dedication to quality and unwavering commitment to celebrating Canadian heritage. This brand has become a symbol of style, comfort and sustainability, making it a cherished part of not only Canadian identity, but global fashion as well. Roots invites us to embrace nature and the city with equal fervor, a testament to its timeless appeal and lasting legacy, and the new Roots 50th Anniversary Barbie doll will help you do just that!