Toy Industry Awards #58 winners 2022!

Squishmallows, Mattel and Smyths triumphed at the 58th annual Toy Industry Awards 2022!

Each year, the British Toy and Hobby Association (BTHA) and the Toy Retailers Association (TRA) announce the winners of the Toy Industry Awards and present them at the London Toy Fair, which also takes place each year. In 2023, it was held in Olympia London from January 24 to 26.
Squishmallows, Mattel and Smyths took home the top prizes at the 2022 Toy Industry Awards for Toy of the Year, Supplier of the Year and Retailer of the Year. Two special BTHA awards were also presented to retailers Toymaster and AIS for promoting and aspiring to independent retail.

Toy Retailer of the Year - Smyths Toys

Toy Retailer of the Year

• Independent Toy Retailer of the Year (Single Store) – Toys N Tuck
• Independent Multistore Toy Retailer of the Year (Multistore) – Toy Barnhaus
• Multiple Toy Retailer of the Year - SMF Toytown
• Multichannel Toy Retailer of the Year – Smyths Toys
• Online Excellence Award - The Very Group
• Special award from the judges - Toymaster
• Special award of judges - AIS

Toy of the year - Squishmallows 7.5", Jazwares

Toy Supplier of the Year - Mattel

• Doll of the Year - Rainbow High Core Fashion Assortment, MGA Entertainment
• Action Toy of the Year – Heroes of Goo-Jit-Zu Goo Shifters Hero Pack, character options
• Constructor of the year - Hoth AT-ST, The Lego Group
• Kidult Toy of the Year - Technic McLaren Formula 1 racing car, The Lego Group
• The most innovative toy of the year – Little Live Pets Mama Surprise, Moose Toys
• The best toy of the year – Hot Wheels 1:64 car, Mattel
• Film of the Year License - "Jurassic World", Mattel
• Preschool License of the Year - Gabby's Dollhouse, Spin Master
• Collectible Toy of the Year – Booster-Cards Pokémon, Asmodee

Graham Canning, Chairman of the BTHA, commented: “At the start of 2023, this is a fantastic opportunity to celebrate the outstanding achievements of our retail partners. On behalf of the BTHA, I would like to congratulate all the winners of this year's Toy Retailer Awards. This year's winners have demonstrated excellent collaboration with suppliers and demonstrated creative initiative in retailing to customers in what has been another challenging year. All our judges were impressed by the high level of submissions received and the achievements made in 2022 by all the retail finalists, who are to be highly commended. Congratulations must also go to our prize winners who, it must be remembered, were the best in their categories and I sincerely thank everyone for taking part.'
Alan Simpson, chairman of the TRA, added: "Congratulations to all the winners of the Toy Industry Awards 2022. The past year has been challenging for every business across the country for both suppliers and retailers, and it's an opportunity to reflect on how success can be achieved even in hard times. Congratulations to my retail colleagues and to the shortlists and winners of the Best Toys of 2022, and to the suppliers who created them. This year's selection committee chose winners that celebrate the richness of our industry, from popular and established brands to innovative newcomers, the year's big success stories and suppliers who make our retail lives that much easier. I wish the industry a happy and successful 2023.”